The Nebraska Tourism Commission recently received an industry award for for promoting the state with the “Nebraska. Honestly, it’s not for everyone” campaign.

The campaign, “Nebraska. Honestly, it’s not for everyone,” was named the best branding and integrated marketing campaign of the year.

The award was given in front of an audience of 1,100 at a gathering in Austin, Texas on On Aug. 20.

Nebraska Tourism received a 2019 Mercury Award at ESTO, the Educational Seminar for Tourism Organizations, powered by the U.S. Travel Association.

“I can’t remember a time when Nebraska won an award at ESTO, the congratulations we received from industry partners and colleagues was unbelievable,” said John Ricks, Nebraska Tourism Commission executive director. “This is an honor and a big deal for the state of Nebraska.”

The Mercury Awards recognize members for excellence and creative achievements in marketing and inspiring the continued development of imaginative promotional programs.

The Nebraska Tourism Commission received this award because “the judges felt that the honest, authentic, approach to positioning is admirable. Print and static assets are intriguing and well-executed. Nebraska worked with tight budget constraints and drove admirable results.”

Visit Omaha received a Destinations Council Destiny Award in the Printed Collateral Materials category at ESTO for a creative, custom mailer sent beforehand to trade show attendees that boosted attendance to their booth, resulting in Visit Omaha interacting with more meeting planners than ever before.

“Having our partners at Visit Omaha also recognized is fantastic – it was a great night for Nebraska,” said Ricks.

NTC was also a finalist in the public relations campaign category for the “Nebraska. Honestly, it’s not for everyone,” campaign. The announcement that went viral when it was announced in October.

The announcement garnered more than $7.1 million in publicity due to attention from media like The Late Show with Stephen Colbert, LIVE with Kelly and Ryan, CNN, Forbes, The Washington Post and more.