A new sign hangs above the front awning of the Paramount building downtown, announcing Whitetail Square, as businesses are continuing to start up, expand and enlarge in North Platte.

Whitetail Square is owned by Jeff and Shae Caldwell, who own Whitetail Screen Printing and Cycle Sport. The sign was built and erected by Condon Signs of North Platte, replicating the historic look of the old theater building.

The Paramount building now contains long-time North Platte companies, Skiles, Loop, Bremer & White CPA as well as a photography business, Developing Memories.

The historic frontage of the building

Other business moves around North Platte:


The Wellness Journey company downtown offers fitness programs in a studio in the Parkade Plaza downtown at 219 E. Sixth, near the Tempura restaurant.

Wellness Journey offers Barre, Pilates Reformer, Bootcamps, and Yoga through personal and small group training, opened for business in January.

You can reach owner Traci Robinson Cummings on Facebook at ‘Your Wellness Journey’ or at ‘Traci Robinson Cummings.’ Email tracitrainer@hotmail.com or call 308-530-7932.

Cummings also offers virtual coaching online from anywhere.

Cummings says it is important to meet yourself where you are. If you are not exercising at all right now, start with 10 minutes three times a week and build from that space.

Cummings focuses on three pillars – mindset, movement and nourishment on and off your plate.

Lashley Real Estate

Lashley Land and Recreational Brokers is expanding their office at 2218 E. Walker, adding two new offices and a conference room.

The staff at the real estate company added two new residential agents and three farm and ranch agents during the last year.

Lashley Land and Recreational Brokers

“In the past 10 years we added 13 agents to our team for a total of 18 across the state,” land sales manager Jordan Maassen said. “This growth is wonderful for business. We need more space.”

Maassen said construction started just before Christmas and is expected to be finished by April.

Impact Closet

A mobile women’s clothing boutique visits North Platte and Sutherland once a month or more, thanks to Dan and Casha O’Byrne of Culbertson.

“We both grew up in southwest Nebraska and still love living here today,” they say on their website. Their Impact Closet pop-up store travels all over southwest and south-central Nebraska.

Casha said the mobile store came after nearly 18 years of direct jewelry sales, and became a reality in September 2020 after the youngest of their three sons moved away to go to college.

The main focus is on curvy-sized clothing, nevertheless, the store carries Small – 3XL sizes.  

Impact Closet was in North Platte on Jan. 7. They will be in Wallace from 6:30-8 p.m. on Feb. 8 and in Sutherland from 10 a.m.-noon on Feb. 10.

The closet returns to North Platte on March 4 in the Harvest Christian parking lot at 1501 S. Dewey. 

Homegrown beef

Birdwood Beef’s new retail store at 1102 N. Jeffers in North Platte is scheduled to open the doors from 3-6 p.m. on Feb. 2 — their first official operating day. The owners plan to open the store two days a week and every other Saturday.

(This report was first published in the Bulletin’s Jan. 11 print edition. You can subscribe from the upper right corner of this website. The cost is just $38 / year in Lincoln County.)

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