A data center power developer has acquired options to buy two square miles – 1,280 acres – of Lincoln County pastureland located about 8 miles due south of Hershey.

The options are for adjoining sections 6 & 7 in Township 12 North, Range 32 West. They were recorded Sept. 21 at the Lincoln County Courthouse. The options are good for a year.

A company called Limitless North Platte, LLC bought the options, which are signed Brian Hawkins, the chief revenue officer of Limitless Energy Group. According to Limitless Energy Group’s website, the company’s primary customers are large data centers “that seek significant, reliable electrical loads.”

Section 6 belongs to Olson Farms and Section 7 belongs to All Cattle Farm, managed by Robert Wiseman. The sections are on the west side of the Hershey-Dickens Road. Each agreement is signed by the respective landowners, Kirk Olson and Robert Wiseman.

Other terms of the deal, including price, are not included in county records.

Limitless Energy’s website says that since 2022, Brian Hawkins has played “a key role in sourcing and delivering large-scale electricity solutions for data centers and crypto mining operations, successfully advancing power infrastructure projects ranging from 20 MW to 300 MW. He is currently managing a development pipeline of over 5,000 MW.”

Limitless North Platte LLC is listed as a Delaware company in the agreements. Delaware is widely regarded as the most business-friendly state in America. However, Hawkins’ signature was notarized in Utah where the headquarters of Limitless Energy is located. The company was licensed to do business in Nebraska in 2025.

Limitless Energy Group currently has five power projects in development in Texas, including two in Abilene. The two in Abilene are a 1.5 gigawatt grid-connected project and a 390 megawatt behind-the-meter project, their website says.

1.5 GW can power about 1.25 million homes for a year, according to CNET.

Limitless Energy’s website promotes the company, saying, “We truly live in a Digital Age.”

“It seems everything we touch powers up and requires a charge. But with new technological advances including AI, cloud storage, crypto mining and endless internet sources, the global energy demand is increasing at an unprecedented rate,” the company says.

The company says that it can:

  • Acquire large electrical loads directly from utilities
  • Build new power generation projects
  • Convert existing infrastructure into sustainable solutions

Lancaster County too

At about the same time, more than 560 acres on the edge of northwest Lincoln was optioned to a Nevada solar and data center developer, according to a Sept. 25 report by Nebraska Public Media News, formerly Nebraska Public Radio.

It’s the latest in a string of purchase options taken out by data centers in Lancaster County, NPM said.

There’s Monolith and Stark Power data centers just outside of Hallam in southern Lancaster County. There’s the Google data center near I-80 and N. 56th St. that is operating, but still under construction.

The recent purchase option near Lincoln is connected to Arevia Power, a utility-scale solar developer that has also gotten into data center development – including a massive proposed 3,700-acre data center outside of Boise, Idaho on federal public land. The Idaho proposal is in the early stages of review.

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